Wake up knowing exactly what changed in your SaaS
Daily, plain-English insights from your product, revenue, and traffic — without dashboards.
Monday, January 19
Your Stories
vs 7D avg
Signups jumped 47% yesterday
Your signup rate saw a significant spike compared to the trailing 7-day average. This could indicate successful marketing efforts or organic growth momentum.
Yesterday: 89 signups vs 7-day avg: 61 signups
Activation dropped 22%
Dashboards don't work for founders
You're building a product, not staring at charts. Yet somehow, you're expected to catch every signal.
You set up dashboards but never check them
Important changes slip by unnoticed for days
Metrics are scattered across 5+ different tools
You don't have time to play data analyst
How SignalStory works
Three simple steps to understand your business every morning.
Connect your tools
Stripe, Plausible, GitHub, PostHog, and more. One-click integrations.
We detect what matters
SignalStory spots meaningful changes in your metrics automatically.
Get your daily story
Wake up to a plain-English summary: what changed and why it matters.
This is what clarity looks like
An actual story you might receive. Clear, actionable, and worth sharing.
Revenue Signal • High Impact
MRR grew 12.5% this week
Your MRR increased from $16,400 to $18,450 — a jump of $2,050 in 7 days.
This is your best growth week in 3 months. It coincides with the launch of your annual billing option — 8 customers upgraded from monthly to annual plans.
💡 Insight: Annual billing drove 60% of this week's growth. Consider promoting it more prominently on your pricing page.
$18,450
Current MRR
+12.5%
vs last week
342
Active users
↑ This is the kind of insight founders screenshot and share
Not another analytics tool
SignalStory is the opposite of what you've tried before.
Insight over data
Stories over dashboards
Is SignalStory for you?
We built this for a specific type of founder.
Perfect for
- Solo founders building in public
- Indie hackers with paying customers
- Small SaaS teams without a data person
- Founders who care about metrics but hate dashboards
Not for
- Enterprise analytics teams
- Data scientists who love SQL
- Companies with dedicated BI departments
Built for founders who hate dashboards
Loved by indie builders
"I finally stopped ignoring my metrics. SignalStory makes it impossible to miss what matters."
Sarah K.
Founder, InvoiceFlow
"It's like having a co-founder who actually reads your analytics. Worth every penny."
Marcus T.
Solo founder
"The daily story format is genius. I know exactly what happened in 30 seconds."
Elena R.
Bootstrapped SaaS
Simple, honest pricing
Less than 1 lost customer per month. Worth it.
Starter
For solo founders just getting started
- 1 connected data source
- Daily email stories
- 7-day history
- Basic insights
Growth
For founders with real traction
- Unlimited data sources
- Daily + weekly stories
- 90-day history
- Advanced insights
- Slack delivery
- Goal tracking
Team
For small teams scaling up
- Everything in Growth
- Up to 5 team members
- Custom story triggers
- Priority support
14-day free trial • No credit card required • Cancel anytime
Stop checking dashboards.
Start understanding your business.
Join founders who wake up knowing exactly what changed.
Free 14-day trial • No credit card required